Joel Norenberg - Vice President - Sales & Marketing

Joel Norenberg brings more than 20 years experience in sales, marketing and distribution of orthopaedic devices. He has worked with a wide array of products including total joints, spinal applications and upper extremity devices. During his 13 years with Orthomet, Inc., a company that designed, manufactured and distributed implantable orthopaedic devices worldwide, he held several senior management positions including Vice President-Sales and Executive Vice President-Operations. He was responsible for increasing revenues by 64% over two years by overhauling the distribution network and revising conventional marketing strategies. He also created and directed the company's strategic national accounts program and trained the sales force on the evolving healthcare market.

Norenberg was one of four officers that successfully transitioned Orthomet from distributor to a medical device manufacturer and raised over $8 million in equity financing including a successful IPO. In 1995, Orthomet was sold to Wright Mfg. in Memphis, TN.

Most recently, Norenberg was Vice President of Sales and Marketing for FENA Design, Inc., a manufacturer and distributor of a power standing mobility device for spinal cord injury patients called VERTRANĀ®. Here, he was responsible for building distribution and creating a new reimbursement model with workers compensation and VA system payers. VERTRAN was later sold to Dane Industries, Minneapolis, MN. Mr. Norenberg earned his B.A. from the University of Minnesota in Minneapolis.